Director Brand Management (m/f)

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Marketing, Werbung & PR
Marketing, Werbung & Kommunikation
Hilden <40723>

Our Company
QIAGEN is one of the world's leading biotechnology companies. With our sample to insight solutions that unlock valuable molecular information from biological samples, QIAGEN helps to improve healthcare and safeguard our societies, enables the development of new medicines and paves the way for scientific breakthroughs.

Join the revolution – and see how you can make a difference.

Director Brand Management (m/f)

Job ID #: 6737-JW

Functional Area: Corporate Communications

Employment Type: Regular Full-Time

Location: Hilden (near Duesseldorf), Germany

Duration: unlimited

Position Description

QIAGEN seeks an experienced marketing professional, to serve a key role as Director Brand Management in our newly established Center of Excellence (CoE) Marketing Communications. You will join a dynamic and fast-paced environment and will generate strategies that grow market share, enhance brand's reputation, improve customer experience and drive growth. This position reports directly to the Head of CoE Marketing Communications and will work closely together with our Content Marketing and Design Management Teams. You will further partner with our three Business Areas: Life Science Research, Molecular Diagnostics, and Bioinformatics, Sales management and key stakeholders, such as Corporate Communications.

Take brand ownership and provide brand vision, mission, goals and strategies

Steer image and brand value

Further develop and enhance the QIAGEN brand according to identified market needs

Ensure global corporate brand recognition in alignment with QIAGEN's brand policies & procedures as well as international industry guidelines

Review the current branding policies and regularly adapt them to new multimedia trends

Work together in an international team to develop and execute brand architecture strategy to secure consistent uniformity in all customer communications and presentations, including integration of new products and corporate acquisitions

For tonality, style, corporate identity and design, work closely with the responsible content marketing and design management teams

Work directly with functional area leaders to identify Corporate Design needs and partner with appropriate internal groups or external vendors to develop new solutions

Implement analytics to monitor/track brand performance (e.g., market share reports) in collaboration with the Head of Analytics and Market Research

Monitor commercial brand performance – make recommendations to adjust.

Position Requirements
Min. 7 years of brand marketing experience in the OTC or consumer industry with a track record of increasing roles and responsibilities

More than 7 years' experience in international marketing, both on- and offline

Academic qualification (M.S., PhD) in marketing, related discipline and/or an MBA

Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management

Up-to-date with latest trends and marketing best practices

International experience (global, regional) required

Ability to independently manage multiple projects

Experience leading cross-functional teams in a matrix environment

Personal Requirements
Internationally oriented: cultural awareness and sensitivity (already worked, lived, traveled abroad)

Highly collaborative and demonstrated ability to work in a team-based environment

Self-motivated, confident, energetic, highly creative, analytical and tactical; able to defend decisions/positions

Strong communication and interpersonal skills, comfortable with high-level reporting

Up to 25% travel

Your Application

If this interdisciplinary challenge appeals to you, you can expect a highly motivated team that is looking forward to your support! Please apply online, quoting the reference number, with your complete application documents as well as your earliest starting date and salary expectations. We look forward to hearing from you!

We look forward to hearing from you!

QIAGEN | GmbH | Human Resources | QIAGEN Strasse 1 | 40724 Hilden | Germany

Hilden (near Duesseldorf)
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